What day and what time should I be sending my email newsletter? This is a question that crops up all time. The best time and day to send your email newsletters will be reflective of the industry you are in and your target market.

If you are unsure of the best day and time to send your email newsletter, I suggest you test and see what results you get at different times and on different days. That said, here are some basic guidelines, based on my experience and industry knowledge, for you to consider:

Best Days for Business Emails

The best time to send business-related emails is generally mid week: Tuesday, Wednesday and Thursday between 10am and 2pm.

Mondays and Fridays are considered the worst days. Mondays, particularly Monday mornings, are bad because people hate arriving at work to a full inbox (many people just hate to arrive at work, putting them in a bad mood to start with!). Fridays are not good because people are looking forward to, and planning, their weekends, so they tend to avoid taking on information that will distract them.

Retail, Travel or Personal Emails

Retail, travel and personal emails have different rules to business emails. If your market is the end consumer then it’s likely you may get better results on a weekend or evening when people are more relaxed and more likely to read a retail offer or a travel promotion email. Work emails are generally ignored at this time because “it’s the weekend”.

There are exceptions to these guidelines, so find the time and day that best suits the majority of your recipients.