(Then promote it for free to 1000’s)
Have you got a burning passion to promote to the world?
Yes? Well good news…
Janet Beckers (creator of Wonderful Web Women) is going to show you how to turn your passion (be it gardening, scrap booking, health, internet marketing, cooking, home renovations or anything else) into a saleable info product in 59 minutes or less.
Creating Online Success has now launched at www.creatingonlinesuccess.com!
The following is a great video introduction to Twitter. If you are a total Twitter newbie and just want to know what it’s all about then take a few minutes to watch this video.
It amazes me the amount of functionality Google provides freely to the world. Over the years it keeps increasing and a lot of their services are simply superb. Below I have put together Five Google Tools that I find helpful and useful and maybe you will too!! This is certainly not everything Google offer, just my favourites!
When you sign up for this you will be given a small snippet of code that your web developer needs to paste into all the pages on your website. By doing this Google Analytics can then provide you with easy access to your own personal easy-to-understand reports that track visitors to your website as well as visitor origin, length of stay and many other statistics. This can help you to know what is going on to make measurable improvements to marketing campaigns and websites over time.
I just wanted to let you know about a great opportunity to become a co-author alongside some big names in internet marketing!
The team at Wonderful Web Women are offering all current Gold members the chance to contribute to the Gold Book 2009.
The following article is written by my friend Sharon Tieman of Madame Marketing, who is co-creator and presenter of Recession Proof Marketing - www.recessionproofmarketing.com.au …………………….
Make no Mistake …Recession Proof Marketing strategies do exist. There are marketing techniques that will get you through the toughest of economies.I’m not going to debate whether we are in a recession or not. What I will say is this…
• A recession like economy happens every 7-9 years.
• Hundreds of thousands of businesses world-wide went broke in the last recession.
• In the last recession, the World Wide Web was not nearly advanced as it is now. Now we have a lot more affordable marketing opportunities.
• There will be less of your traditional style customers. But you now have a bigger market place, thanks to the web.
All it means is that you can’t do business today the same way you did a year ago … or five years ago … or ten years ago …This time it will be different!
What does this mean for traditional style business:-
• A recession will weed out the bad competitors, leaving more business for you.
• A recession will weed out those businesses not keeping up with the times.
• Many competitors will “trim their so called, marketing fat” which in reality is ‘trimming their muscle”
You see, I believe there are two ways to go broke in a Recession.
Bad Maths or Bad Marketing. You can either be great at Maths, but not marketing. You know what I mean, good profit margins, everything perfectly costed out, books perfectly balance - but no customers.
Or you can be great at Marketing, and not Maths. Loads of customers, always busy and popular, but making no money because you haven’t costed anything out. Both are a false economy.
Most recessions only last for 12-18months. If you adapt and use Recession Proof Marketing strategies, and have your maths right, you will become leaner and stronger, with more market share than before.
Let’s get one thing clear….
The world is NOT going to stop! People will still need to eat out, they will still have gift to buy people, they will need to replace broken worn out goods. They will still need to celebrate, they will still need to maintain what they have, to move on, move up, move out. Let’s get real!
The knee jerk reaction for most businesses will be to cut advertising and marketing immediately. The opportunities here are:-
• Your marketing will stand out more, as there will be less clutter around.
• You will be able to keep your customers loyal, and grab some of the customers that are not being looked after or contacted.
The 7 Basics.
1. Only do the Marketing that is measurable and works. This is no time for experimental advertising.
2. You will get 5 times better response with your advertising dollar if contact the customers you already have, rather than trying to get new customers. Yes, 5 times better response!
3. Focus on gaining customers and keeping customers. When the hard times clear, you will have a larger market share, and a leaner operating business.
4. The fastest way to grow your customer list, with the least amount of money is through Strategic Alliances and Joint Venture Partnerships. Many of these arrangements cost no money, but can rapidly increase your customer database.
5. Find the hungry crowds. What are they buying? Who is buying it? Don’t try and sell ice-cream during winter and heaters during summer. Promote and market what is popular and profitable to the customers that are around at the time.
6. Always, Always, Always have an offer in your advertising. If you are going to spend money on marketing, give the customer a great offer to contact you. Branding or flag waving might get your friends and family talking, but it does not put money in the register during tough times.
7. Negotiate on everything - especially advertising. During recession and tough times, these advertising guys are really hungry for business. Don’t be afraid to negotiate or make an offer.
Remember Tough Times, don’t last, tough people do.
Article by my good friend Sharon Tieman of Madame Marketing, Australia
Madame Marketing.
http://www.madamemarketing.com
http://www.recessionproofmarketing.com.au
Check your entire website for any links that go nowhere or return an error. You know when you are surfing the internet and you visit a website, click on a link because you are interested in reading more and then up comes an error message - “Page Not Found” or something similar. It appears very unprofessional don’t you think?
Therefore it is very important to ensure you don’t have any links on your website that return errors. I discovered a website that makes the checking process easier for you, and it’s a free service. You just submit your website and it will check all of your links for you and tell you if you have any issues. Give it a go and see what you find out about your website;
Infusion Software have just released a free ebook called The Edge of Success and I’ve just had a read through it and it looks like it has some valuable and essential information for the small business owner!
It can be incredibly difficult to be a small business owner! There are employees (or Virtual Assistant’s) to manage, customers to please, bills to be paid, and a million other things to consider. And, on top of all of that, you’re still trying to build your business.
If you’re feeling frustrated and tired, or simply want to see your business grow, this e-book is worth a read!
The e-book is being offered as a FREE download. And, in it small business owners will discover:
This book is a powerhouse of information! Information that will grow your company quickly and profitably. The same techniques and tactics in this book have been used by hundreds of companies to easily double, and even triple their current sales.
Last year I attended Stuart Zadel’s Think and Grow Rich Seminars in Sydney. Twice in fact! I attended his very first event and had an amazing experience. It was a big wake up call for me and I learnt a lot from the 4 days that I attended (I even went to the additional more expensive 2 days that followed the main event).
If you’ve read the book Think and Grow Rich you’ll know what an amazing book it is and if you haven’t read it then you should. But you don’t need to have read the book to go to the Think and Grow Rich Seminars which Stuart is holding in Sydney, Melbourne, Adelaide, Hobart, Perth and Brisbane in 2008.
Some of the speakers that I enjoyed last year were Daryl and Andrew Grant, Matt and Amanda Clarkson, Paul Blackburn, Mal Emery, Dr John DeMartini, Tim Paulson and there were many others…in fact too many to name them all. Some of them are back for the 2008 events.
I highly recommend it to anyone that believes we all make our own luck and we can be and do anything that we set our minds to. Hearing the success stories of the speakers is very motivating and inspiring. The event offers lots of free information that could make significant difference to many peoples lives and businesses.
The danger in these seminars is in the sales pitch from each of the speakers (generally at the end of each talk) where they have additional product and programs to sell. Some of the programs offered are fantastic and in most cases are a way for you to learn directly from the speaker and to implement the same system they have used to grow their wealth.
I’ve certainly bought a few of the packages and have no regrets. But beware, I do think that in most cases there is no point in spending money unless you are also willing to make time and effort committments as well. All of the speakers got where they are because they worked hard, at least initially and they remained committed throughout their rise to wealth.
So take your credit card only if you dare…..you’ll get plenty of great value for free. For more information and to register vsit www.webchameleon.com.au/intro/thinkandgrowrich
The Online Success Blueprint is perfect for coaches, consultants, authors, speakers, or other solo-preneurs ….Do you know Alexandria Brown, a.k.a. “The Ezine Queen”?
Ali is one of my absolute favourite online marketers and mentors. I am a client of Ali’s, in her Silver Mastermind and also I’m enrolled in her Marketing Mastery program. I have followed her teachings for a long time now and her style of teaching is very similar to my own.
I love everything she teaches about Online Marketing. As I am not quite ready to release my own product like this just yet I thought I would let those who are interested and itching to grow their business online know that Ali has just released her brand new 2008 Version of her “Online Success Blueprint-in-a-BOX”.
You can see the offer right now at http://www.webchameleon.com.au/intro/ezinequeen
Ali is only releasing *147 copies* of this version of the program (and I am buying one of them) so you’ll need to be quick.
PS: If you decide to buy through my link/recommendation please let me know so I can help you where possible implement the program.
This is a blog by Belinda Jackson, of Web Chameleon, and it's all about Online Marketing and how to most effectively attract and retain your perfect clients using the Internet!
