In August I interviewed Iggy Pintado as part of the Web Chameleon Creating Online Success Inner Circle program.
Iggy Pintado is an internationally recognized connection technology guru and a dedicated observer of societal and business models and patterns. Iggy’s book Connection Generation is a fascinating study of how connectedness affects our place in society and business and the challenges and opportunities this compelling development presents.
This past week I have received an increase in emails and enquiries from visitors to my website and clients all asking me roughly the same question - How do I get my website found on Google?
The following is a great video introduction to Twitter. If you are a total Twitter newbie and just want to know what it’s all about then take a few minutes to watch this video.
7 Key Business & Marketing strategies to make 2009 your best year ever!
Strategy 4 is AFFILIATE MARKETING
7 Key Business & Marketing Strategies to make 2009 YOUR BEST YEAR EVER!!
Strategy 2 is ONLINE ATTRACTION
This is all about attracting lots of potential to your business - specifically new leads and prospects through Online Marketing.
How I plan to implement this for myself and my VIP Clients is through Search Engine Optimization, Article Marketing, Blogging and Online Social Networking.
Why are all of these important?
These days we are all looking for products and services online - mostly through search engines however new media ways of finding information is also catching up rapidly. What I mean by New Media is Blogging, Online Social Networking, Online Video and more.
Strategy 1 is LEVERAGE
In a nutshell this is about leveraging time and expertise by creating information products and programs. You’ll see I have already started to do this with my new programs and my existing information products.
Information Products allow you to deliver your message to more people at once, and therefore brings the
cost down for your clients in accessing your expertise. It also allows you to make more money because it remove limitations on quantity, time and therefore income.
This strategy is what takes you from working hour to hour, and dollar to dollar and being limited by an income cap to a scenario where you intensely create (information products that is!) and then you collect (the money that is!).
I just wanted to let you know about a great opportunity to become a co-author alongside some big names in internet marketing!
The team at Wonderful Web Women are offering all current Gold members the chance to contribute to the Gold Book 2009.
I recently returned from attending Ali Brown’s Online Success Blueprint Workshop in LA (which was fantastic to say the least!) and whilst there we also heard from Mari Smith who is a leading expert in Facebook marketing. Below you will find some of the facts and tips I gathered from Mari’s presentation. I also highly recommend you visit this link to get Mari’s Facebook Tips Report which goes into even more depth!
by Belinda Jackson
© 2008. Web Chameleon Pty Ltd. All Rights Reserved.
Want to use this article on your website or include it in your email newsletter? No problem! But you also MUST include the following:
Belinda Jackson, Online Marketing Mentor, is founder of Web Chameleon, Chameleon Mail and The Business Blogging Program. To learn how to attract and retain your perfect clients using Online Marketing, and increase sales & income then sign up for your free Online Marketing Report and Marketing Newsletter by visiting www.WebChameleon.com.au/.
Getting your website found on the Search Engines is a great way to bring targeted prospective clients directly to your website!
Google continues to have the biggest slice in the search engine market, with over 4.8 billion searches (yes that’s 4,800,000,000!) in September 2008.
In terms of market share, Google held almost 60 per cent of the market, while Yahoo! had 18.1 per cent Microsoft saw 11.8 per cent.
These are the figures from Nielson Online’s September research. Other search engines that appeared in the top ten included AOL, Ask.com, My Web, Comcast and AT&T Worldnet.
So how to get found on Google? The all important question!
Google’s intention is sound - they wish to provide searchers with the very best results for whatever it is that they are searching for. It’s as simple as that (well almost!). You need to make your website a worthy result for the keywords that your prospective visitors are searching for.
There are two ways of generating traffic (visitors to your website) from Google and these are organically and through paid advertising. Today I focus on Organic (or natural) listing result which are the main listings on the left side of results when you conduct a search on Google. It is impossible to buy or bribe your way to a position here.
So how do you get there? Well the only way is for Google to think that your website is a relevant result for the keywords that are being searched.
You will need to “optimise” your website for Search Engines to find and index it - also known as Search Engine Optimisation (or Optimization).
Increasing your chances of “Organic Listings” through Search Engine Optimisation is really not as complicated as it may appear. Here are my Top 3 Tips, kept short and simple (you may have read these before but they ARE important so I repeat them from time to time):
Tip 1) Keywords: Make sure the keywords that your prospects may search for when they are looking for your products and/or services are included on your website, on as many pages across your website and often as possible.
Tip 2) Incoming Links: These are important because Google give every website a page rank which effects your placement in results for searches. Page Rank is effectively a ranking of how important Google considers your web page to be. This is based on a number of factors, with one major contributing factor being how many websites link to your website.
In Google’s interpretation, if you have lots of incoming links, then you must be popular, and therefore important. The quality of the incoming links does also factor in, so if the links to your website are from high ranking and relevant sites (with a high Page Rank) they have more effect.
Tip 3) More Content: The more written content you have on your website the more there is for Google to find, rank and return in their results.
This is why blogs are proving to be so effective, as they generally contain lots of content that is always being updated. Search engines love blogs. (Interested in blogging… visit www.businessbloggingprogram.com)
Writing articles is another fantastic way to build your online presence, optimise your website and create multiple incoming links to your website. I would suggest that you begin writing creative, interesting articles relating to your target market. Once you’ve written an article, you can submit it to article directories and gain valuable links back to your website for free.
by Belinda Jackson
© 2008. Web Chameleon Pty Ltd. All Rights Reserved.
Want to use this article on your website or include it in your email newsletter? No problem! But you also MUST include the following:
Belinda Jackson, Online Marketing Mentor, is founder of Web Chameleon, Chameleon Mail and The Business Blogging Program. To learn how to attract and retain your perfect clients using Online Marketing, and increase sales & income then sign up for your free Online Marketing Report and Marketing Newsletter by visiting www.WebChameleon.com.au/.
I’m often surprised that the majority of business owners and managers don’t know how many visitors they are getting to their website. How about you? Do you know how many visitors are visiting your website each month?
To be able to track trends and to assess the success of your website it’s essential to have access to some statistical information about visitors to your website. If you don’t already have this information or know how to access this information then I suggest asking your web designer or hosting company as they should be able to give you instructions to access this information.
If you have your website hosted with a company that offers CPANEL (as all of my clients do), then you can see instructions here.
So once you get this information what do you need to look at? Below is an outline of the more important metrics you can access through most website host statistics packages and what they mean;
The number of unique visitors will help you to determine how many visitors you receive each month and you can track the trend over time to see whether numbers are increasing, decreasing or staying the same.
An important distinction is the difference between “visitors” versus “hits”. Each person who visits your site is considered a “visitor”. Each time a visitor looks at a page, that page and its contents are accessed, including the graphics on the page and these are counted as ‘hits’.
An example is 1 unique visitor comes to your home page, and on your home page you have text and 3 graphics, totaling 4 elements on your page, and thus being counted as 4 ‘hits’ on your website. When a visitor visits that page once, your statistics will show ONE visitor and FOUR hits. So for most of us, the unique ‘visitors’ is the more accurate statistic to take note of.
The location tells you what country visitors are coming from. This is important if you’re concerned about your global reach to other countries.
This area of your statistics helps you to determine which days of the week have the most activity, and which time of day is the most active.
This section of your statistics will tell you who is sending people to your web site. It lists which search engines people use, as well as which keywords or key phrases people use to find your site. This section will list what other sites are linking from their site to your site.
This is a great information to track any online marketing you are doing. For example if you paying to list on a website then you would want to ensure that you are actually getting visitors from this website to know that your spend is worthwhile.
This section of your statistics will help you to determine which pages are visited most often, how long people stay on a page (hopefully reading it), and which page people exit your site from.
As mentioned above it really is important to keep an eye on this information if you are serious about marketing your business through your website. What I do and what I would suggest you do, is keep a record of these statistics (perhaps in excel) so that you can easily see the trends over time.
by Belinda Jackson
© 2008. Web Chameleon Pty Ltd. All Rights Reserved.
Want to use this article on your website or include it in your email newsletter? No problem! But you also MUST include the following:
Belinda Jackson, Online Marketing Mentor, is founder of Web Chameleon, Chameleon Mail and The Business Blogging Program. To learn how to attract and retain your perfect clients using Online Marketing, and increase sales & income then sign up for your free Online Marketing Report and Marketing Newsletter by visiting www.WebChameleon.com.au/.
This is a blog by Belinda Jackson, of Web Chameleon, and it's all about Online Marketing and how to most effectively attract and retain your perfect clients using the Internet!
