The following article is by Sue Henry. The reason for my publishing this article is that I finally met Sue in person yesterday and shared a great 90 minutes of conversation with her! Sue is a fabulous and inspiration business leader and her tips which she shares in the article below are spot on! So on the topic of Networking….
The thought of attending networking events and functions can be terrifying to some people and even slightly unsettling for the most confident amongst us. Here are the three top things that people worry about the most when attending networking functions and how you can avoid them.
Did you know that a client that buys from you 3 times or more, is 10 times more likely to refer you on to others?
The statement above should add more proof to why it’s so important to take care of existing clients. It is important to keep in touch with your clients and keep them happy so that they continue to buy from you. This will ultimately increase your revenue in more ways than one. You’ll generate additional sales from your existing clients plus get them referring for you and through their referrals you’ll pick up new clients and generate even more revenue!
So many people, both friends and clients, that I speak with lately, seem to be complaining about how busy they are. I have to admit, even me!
Although even though I sometimes (well maybe often) complain, the truth is that how busy we are is up to us. We decide what to give priority to in our lives and if we don’t make these decisions through conscious thought and planning then generally we are not taking ownership of our time.
Wasting money and time on marketing is just too easy, especially when you can’t quickly finetune your marketing strategies to get the results you really want because you’re not measuring those results!
The basic purpose of marketing is to get leads into your product or service funnel. In other words, it’s to create opportunities for you to offer your products and services to potential customers. So a good marketing process will at the very least send you lots of new leads, send you leads relatively inexpensively, and send you leads that do in fact want to become your customers.
Sharon manages several businesses including a multimillion dollar business and for the majority of the time she works on it during school hours from her home office.
So on the call I also asked Sharon to share how she is able to fit so much into her time and her top 3 tips for getting the most from her time.
7 Key Business & Marketing strategies to make 2009 your best year ever!
Strategy 5 is MMM covering Mindset, Masterminds and Mentors
Mindset, Masterminds and Mentors I’ve grouped these together for two reasons - of course they all start with M but more importantly they are actually all related. And as a group they are often neglected by entrepreneurs and business people with too many things to do.
7 Key Business & Marketing strategies to make 2009 your best year ever!
Strategy 4 is AFFILIATE MARKETING
Affiliate Marketing refers to allowing others to promote your products for you on their websites, blogs and through their newsletters. When one of their referrals purchases your product you pay them a commission as a reward for their efforts.
7 Key Business & Marketing strategies to make 2009 your best year ever!
Strategy 3 is LISTBUILDING
Growing your Email List is always a popular topic in my Newlsetters. When I recently surveyed my readers it came out near the top of the most asked questions:
* How do I grow my list of prospects to email to? *
7 Key Business & Marketing Strategies to make 2009 YOUR BEST YEAR EVER!!
Strategy 2 is ONLINE ATTRACTION
This is all about attracting lots of potential to your business - specifically new leads and prospects through Online Marketing.
How I plan to implement this for myself and my VIP Clients is through Search Engine Optimization, Article Marketing, Blogging and Online Social Networking.
Why are all of these important?
These days we are all looking for products and services online - mostly through search engines however new media ways of finding information is also catching up rapidly. What I mean by New Media is Blogging, Online Social Networking, Online Video and more.
7 Key Business & Marketing Strategies to make 2009 YOUR BEST YEAR EVER!!
Strategy 1 is LEVERAGE
In a nutshell this is about leveraging time and expertise by creating information products and programs. You’ll see I have already started to do this with my new programs and my existing information products.
Information Products allow you to deliver your message to more people at once, and therefore brings the
cost down for your clients in accessing your expertise. It also allows you to make more money because it remove limitations on quantity, time and therefore income.
This strategy is what takes you from working hour to hour, and dollar to dollar and being limited by an income cap to a scenario where you intensely create (information products that is!) and then you collect (the money that is!).
This is a blog by Belinda Jackson, of Web Chameleon, and it's all about Online Marketing and how to most effectively attract and retain your perfect clients using the Internet!