Finally, the moment you have been waiting for has arrived. Just from launching your website and anxiously waiting for the sales and traffic, which is definitely around the corner. However, when you keep on refreshing your Google analytics daily, the enthusiasm in you starts dropping. The sales bit of your business could be the reason for your high anxiety level.
Before deciding to quit, you need to adequately comprehend that launching a business is just a step among others that haven’t been made yet. Therefore, at this particular point you should consider yourself in the marketing business. So, divert your focus to using this insightful guide that will assist you to effectively brand your blog, yourself and in the long run become a skillful marketer.
Social media has taken the day, as they provide bloggers with an array of tools that boosts their marketing strategy. This gives you the advantage of using other people’s resources to your benefit. Open accounts on different social media platforms such as Facebook, LinkedIn and Twitter. Whenever you make a post on your blog, you can subsequently inform your readers by simply posting to the popular sites. Make an initiative of regularly updating your status with the latest interesting news that is likely to captivate them.
- Knowledge of Targeted Audience
There is nothing scarier than being a novel blog or business and not being known. The positive thing is that, you only require a small portion of the global population to give you their attention, purchase your products, read your blog in order to accomplish your goal. Therefore, instead of putting too much energy on getting the entire global focus to your new blog, meditate on your market niche individuals, who may be interested in what you sell or talk about.
Confidence is an added advantage as it makes you have an extra appeal. You need to understand that not everyone will be into what you do. But there is certainly a perfect match for you somewhere. For a focus group you need to know the kind of people that have the desire for your opinion and products. Get to also determine those who are more likely to benefit from such services and products.
- Be Honest and Original
Avoid imitating the bloggers who focus on almost the same type of content as you do. What keeps followers reading is the creativity and innovation present in your work. Hence, avoid spinning old posts; you can take up an original slant of a particular topic that is common.
You need to be honest, which is only possible if you authenticate your facts and give links for additional confirmation. Readers believe that you are a good reporter, mentor, inspiration or instructor. To uphold this perception, you need to keep it honest always.
- Visual Appeal
The current world we live in is quite visual, as for an online blog and brand, this will be quite fundamental for the kind of pictures you post need to be of great quality. Whether it’s a product picture or an outfit photo of you, ensure the lighting is adequate to enable viewers get a good visual. Presenting perfect images informs readers that you not only have a soft spot for beauty but also have an eye for it. At this point editors will definitely want to feature your products and you.
- Create Quality Content
Coming up with content that brand your business involves giving a story in respect to yourself, the product, the brand, your point of view and posts. Depending with an individual, the term content may mean something different to everyone. Try as much as possible, to be original with your type of content. You can tailor-make your content to fit your audience’s needs in an authentic manner. Originality in content will definitely win you approval through the many shares and likes.
- Controversy is not All Bad
Actually, controversy does sell, you do know that too. If it comprises a little bit of your blog model, you will need to make adequate preparation when it comes to engaging your audience with contradicting opinions as it will guarantee most readers to disagree. For sure you will get a number of haters. However, the beauty about it is that they may frequent your blog to post hateful information.
- Avoid Overselling, Be Informative Too
If you have developed the habit of posting to social media throughout the day, flogging the most recent blog posts, soon your Facebook friends may opt to use the hide button on you. You need to add some sizzle to the marketing strategy. Consider posting creative and interesting information of a recent blog piece. You can as well post news from different sites, which will be relevant to your readers. Get to know when exactly is appropriate to begin giving information that creates traffic on your blog.
- Make Guest Blogger Posts
Do not just post to whichever blog you come across. Give your greatest pieces to the prestigious and well-established blogs; those that have a huge following. To get published on a reputable blog requires creativity and insight- do not be too obvious, try adding something novel. Constant repetition on topics that are considered conventional wisdom may not make it to the cut for the top ranked blogs.
Now that you have covered this checklist, you can advance to check on the traffic metrics and Google analytics. There is no doubt on the progress you will make on your blog if you fully implement the tips and tricks that surround marketing new blogs. For now, celebrate as you have the inside knowledge on what will keep you a step ahead of others.