Blog optimization can be both a simple and daunting task at the same time depending on your perspective of approach. If you are familiar with the different techniques such as blogger outreach processes and back link generation, then this is just a walk in the park. However, if not, you might have to do more research as you consider the following tips.
- Use internal links
When writing your blog or adding text for that matter, make it a habit of providing links to the different articles on your blog. This increases the relevance of the website since these links are provided on a timely basis. It is important though to take note that with links, it is not just a matter of quantity but relevance as well. Relevance breeds quality.
For instance if your blog is about fashion and you are writing about ways of putting on makeup, you can only provide links to pages about facial care, mascara and lip stick application amongst other makeup related procedures. You cannot provide links to pages that are not related to the page or article you are currently editing such as different types of prom dresses and how to put them on.
- Use external links
These are outgoing links that cite other blogs as sources of reference and information. Whenever you write a very large article on your blog, include references. The idea might be yours but others contributed to its development by providing ideas indirectly. Besides, mentioning other bloggers or sites to your readers through the outgoing links has its advantages. First of all, your readers will appreciate your dedication to them by the fact that you want them to be fully knowledgeable by providing additional sources of information concerning the topic they are reading about. Secondly, the bloggers of the referenced sites can also extend the ‘courtesy’ by mentioning your site in their articles through links. Most importantly, the relative increase in the number of relevant links to your site increases your chances of being rated in SEO, which is the primary purpose of creating informative blogs.
- Utilize visual aids
What makes a magazine or newspaper interesting to read? Besides the information to which the reader is glued are the visual aids that comes with it and images are a major tool used to achieve this impression. It is very boring to read a 1500-words article without a single image to it. It is very easy to forget a concept that was read if it was just plain text but if readers can attribute an image to the concept or topic they were reading about, then that concept will linger in their memory for a relatively longer time.
Most importantly, images help improve SEO rating. To achieve this make sure you name your uploaded images appropriately. The name should coincide with the concept under discussion. If your blog was about a smartphone reviews, SEO process will rank an uploaded image named ‘best-budget-smartphone’ higher than the same image named ‘image401’. It is these keywords that can make your site visible to search engines.
- Meta descriptions
Meta descriptions are words that appear after the title of your article in a Search Engine Results Page. They add meaning and develop the article’s title at the same time and normally appear in relatively smaller font size. These words are important to the optimization of your site for more Search Engine Optimization visibility and the more you use them the higher rank you will get I search engines.
When developing Meta descriptions, you have to be creative because there is usually a word limit to the number of words it can contain-150 characters to be specific. You will have to capture the main content of the article within those boundaries and as a result you have to be witty. If for instance you are writing an article on a blog entitled ‘how to play baseball’ you could include descriptions such as ‘the principles of playing baseball’ or ‘rules and regulations of baseball as a sport’ as the meta-descriptions.
- LSI keywords
First of all let us get ourselves in the same age here; LSI (Latent Semantic Indexing) keywords are words that are different but apply or mean the same thing or concept; synonyms in simple term. When writing about an article, the use of LSI keywords has its advantages. On the side of the readers, they help the content not to become too stuffed with keywords making it very unpleasant to read. It is very boring to keep repeating the same phrase over and over again when reading an article.
On the side of SEO, use of the same phrase will limit the coverage of search engines since they will keep referring to the same link or source but if you use related words, the search engines will increase their coverage by crawling the web for such tagged related references. Take Google for instance; its search algorithm pattern has been configured not only to look for keyword phrases but to include related words as well and as a result if your site uses a lot of these words, they stand a chance of high SEO rating. Social_media_optimization
A good optimized blog creates a good rapport with Search Engine Optimization process. In making optimization changes, be sure to consider the above tips for success with the search engines. Create a blog that is both appealing visually and in terms of content as well since both are highly regarded not just by search engines but by readers as well. In trying to strike a balance between the two you will be hitting two birds with one stone.