Wasting money and time on marketing is just too easy, especially when you can’t quickly finetune your marketing strategies to get the results you really want because you’re not measuring those results!
The basic purpose of marketing is to get leads into your product or service funnel. In other words, it’s to create opportunities for you to offer your products and services to potential customers. So a good marketing process will at the very least send you lots of new leads, send you leads relatively inexpensively, and send you leads that do in fact want to become your customers.
This is a blog by Belinda Jackson, of 
