Email Marketing is a very effective marketing medium. It allows you to keep in touch with prospects and clients, build trust & credibility, and to promote your products and services. The greatest benefit is email marketing costs far less than any other marketing medium.

Because of the low costs, some users have developed a habit of not putting in the same time & effort as TV, Newspaper or Radio campaigns. The most effective campaigns require time and effort to plan and manage them successfully. Anything less will see your emails sent to the delete folder in no time.

Consider these powerful seven habits:

1. GET PERMISSION: Ensure that you are abiding by Australian and International Spam Compliance Regulations. Send only to Only send to people who you have an existing clients orrel prospects relationship with or who have consented to receiving your emails. Ensure that you are abiding by Australian and International Spam Compliance Regulations which is also best practice.

2. GIVE GOOD CONTENT: Consider your newsletter as a gift to your prospects & clients. Think about what your target market are always asking youwant to know. What would they consider valuable? you because this is your expertise and would be the type of information your recipients are likely to consider valuable.

3. BUIILD TRUST: Give your Email Campaigns and Newsletters a personal touch, provide valuable content, and ensure regular contact with your recipients.

4. PROMOTE: Whilst giving is the priority, it’s perfectly ok to also include promotions and a call to action for your products &/or services. You will see your business increase if you do this well.

5. VIRAL MARKETING: Ask your recipients to pass your email on to anyone that they think may be interested. Include an easy way to do this such as a Send to Friend link.

6. GROW YOUR LIST: Include a subscription form on your website and make sure it is easily visible and easy to subscribe. AskAlso ask all new and existing customers clients and prospects if they would like to receive your newsletter, collect their email address and add them to your list immediately.

7. KEEP A CLEAN LIST: Include unsubscribe functionality in all of your emails and if you are not using an automated system to manage this then act on all unsubscribe requests immediately. Manage and clean your list of bounced emails regularly.Manage any failed emails to maintain the integrity of your list.

Business growth is guaranteed if you serve your clients personal and business needs. Email Marketing allows you to compete and prosper no matter what size your business. Take advantage of Email Marketing and remember that you don’t need to be a computer nerd to manage your own email marketing system.

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