I’m sure I’m not the first to tell you that your web site should be on any customer communication material you pass on to prospects & clients - your letterheads, emails, business cards, brochures etc. Basically plaster it on any and all Marketing Materials you have in your business.

And yet sometimes there are other places right under our very noses that we overlook. Most people don’t even give this place a second thought. Well it’s your phone answering machine or Voice Mail!!

When a prospect calls you and you’re not able to take the call give them the opportunity to go directly to your web site for more information. Maybe they will not leave a message but this way the have another means to learn more straight away so YOU don’t lose the opportunity.

I often get really positive feedback about my Web Chameleon email newsletter. People generally tell me they enjoy reading it and get great value from my articles, or they comment on something I’ve said in a recent edition. So I’m pretty happy with the results and yes, I have also seen an increase in my sales that I can directly attribute to my newsletter marketing!In all of my marketing and communications, my number one goal is to get prospects onto my newsletter database. I don’t jump in and try to sell them my products and services, not yet anyway. I simply aim to get them onto the list so I can email them every two weeks.

My reasoning is that I truly believe that people need to get to know, like and trust you before they’ll be ready to hand over their money and buy from you.

Here are 3 secrets to newsletter publishing that I have learnt from my own and my client’s experiences over the last few years;

1. Publish consistently. I initially published my newsletter on a not-so-regular basis because other commitments always got in the way. I then went to a regular monthly publication and now I publish without fail every two weeks. The results have easily proved to me the worth of consistency.

2. Set aside time to write and compile your newsletter. To meet the schedule consistency I block out time in my diary to put my newsletter together. Normally this is the day before however, sometimes this time slot gets moved and often it ends up being on the morning or afternoon of the day it’s due to go out! But I do make it a priority and a ‘must happen’ in my day.

3. Repackage and re-purpose your articles. If you are putting content together for a newsletter why not use that same content in other marketing, meaning you are also leveraging your time. Some ideas are to submit it to article directories, put it on your website or blog, use it as a base for press releases, or compile several articles into a report or ebook (you could even use this as an incentive for new subscribers to your newsletter).

My email newsletter makes my marketing so much easier. Almost without fail, each time I publish a newsletter, I will hear back from subscribers ready to work with me. I haven’t had to convince them or ’sell’ to them. They’ve come to know, like and trust me over time through the medium of my newsletter, so that now they are ready to find out how they can work with me. Easy…

If you don’t currently have a newsletter in place that permits you to reach out and “touch” potential clients regularly, I encourage you to start one. If you would like to learn more about this amazing medium to market your business, sign up for my newsletter at www.webchameleon.com.au, learn more about our Email Marketing Services at www.chameleon-mail.com or sign up for our Email Teleclass at www.webchameleon.com.au/email-teleclass.htm