Today is the launch of my all new Business Blogging Program and I am so looking forward to working with a group of fantastic entrepreneurs and business owners ready to create their own blog over the next 4 weeks!

For more details visit www.businessbloggingprogram.com  

Why blog?

Do you agree that “experts” generally;

• Can command higher fees
• Lower price resistance
• Get loads more referrals
• Convert clients easier
• Gain the respect of peers and clients alike
• Get loads more free media publicity and media attention
• Get asked to speak at industry and business events

Yep, well it’s true. Those who shine in their industries as experts are the “go- to” people,. They are the ones that get called on by media, get asked to speak at events and that clients beg to work with!

A business blog is a marketing tool that puts you in the public eye and that allows you to become the expert. You’ll be uploading articles, information and other industry specific information that will serve to educate your clients and prospects and that will put you into the limelight as an expert.

One of my biggest passions with online marketing is Email Marketing, and it still is. For anyone who already does an email newsletter then a blog is a natural progression and believe me launching your blog will be a breeze as you’ll have content ready to use.

A blog provides a great platform to show off your expertise and build credibility. With many of the same advantages of an Email Newsletter, a Blog allows you to showcase your knowledge and expertise to your clients and prospects who visit your blog. If the content and information on your blog is helpful end interesting to your readers you will soon build a loyal following.

Here are some other great benefits of a blog:

A blog is easy to set up & maintain: During this program I will teach you exactly how to set up your blog - step by step instructions will be provided. For those who opt for the gold upgrade option, we’ll do all the work for you and set your blog up to suit your needs. If you don’t already have a website then you’ll soon have your own website, a blog can be an extremely effective website!

Your blog will have functionality so you can easily add pages and posts, edit content and make loads of changes easily and quickly. Seriously, if you can use Microsoft Word you can edit your own Blog.

Google loves Blogs. This is a huge advantage and you’re gonna love this one. We all now how powerful Google is and you need your website to be appearing on Google when prospects search by your keywords. Well the software behind the blog (we’ll be using Wordpress) is Google friendly and with a few simple tweaks you can have a search engine optimised website instantly!

Plus because blogs generally have loads of content, and you’ll be adding more content all the time Google is going to love your website and you’ll get lots more traffic from them.

A blog is a communication channel. Your clients and prospects can comment on the articles and posts on your website and therefore provide feedback and direction for you. It builds community and loyalty.

A blog develops with you. The template that displays your blog can be updated with small or large changes at anytime and you can continue to update your blog with content weekly or however often you like. You’re in control.

The goal of the Web Chameleon Business Blogging Program is to make you an Expert in your industry and get you to this expert status through the marketing medium of a blog and blogging, so that you can get some of the above benefits.