26 Ways To Build Subscribers To Your Newsletter Or Blog

by Kirsty Dunphey - I’m reproducing the below article mainly because it includes some great tips on list growing but two additional reasons. 1) why re-invent the wheel! Kirsty has already put some great list building tips together and whilst many of them I have already written about there are a few new ones covered here, so I’ll save myself the trouble of rewriting them and 2) Kirsty produces a great newsletter which is really popular and I love to promote others who use Email Marketing so well. Kirsty’s newsletter is currently circulating to over 4,000 people weekly. Here are her 26 list buiding tips; 

1. Have a sign up button or form on every page of your website.
2. Don’t make it too difficult for people to sign-up, people get bored if they have to jump through too many hoops. All we ask for is first name, surname (optional) and email.
3. Set up a facebook fan page for your email and encourage your friends / family and current subscribers to join.
4. To attract those ever present Gen Y’s have a presence on myspace. Some of my favourites:
   • http://www.myspace.com/jackcanfield
   • http://www.myspace.com/thebaileynetwork
   • http://www.myspace.com/jimrohn
   • http://www.myspace.com/thatguywiththenametag
   • http://www.myspace.com/kirstydunphey (and mine of course!)
5. Link your facebook, myspace and linked in pages on your website and newsletter.
6. Any time you speak at a public event, mention your newsletter and encourage people to sign up. By public event I mean everything from a keynote presentation in front of 2,000 to a networking group of 5 – just mention it!
7. If you do any regular public speaking, grab a box, bucket or any receptacle and allow people to simply throw a business card in at the end of any of your talks if they want to subscribe.
8. Promote your newsletter on the bottom of your email (in your signature)
9. Make it easy for people to recommend their friends signup and mention that you’d like them to in your newsletter (in ours we say we’re aiming for 10,000 subscribers – can they help?)
10. I regularly submit articles to be used in other newsletters. Our two most exciting contributions to date have been multiple entries in Zig Ziglar (www.zigziglar.com) and Jeffrey Gitomer’s (www.jeffreygitomer.com) newsletters.
11. Allow people to reproduce your articles in their newsletters – and make it easy. We do this by having a statement telling people they can reproduce our articles in every newsletter and a whole page of articles they can use here: www.kirstydunphey.com/usemebaby.html
12. We submit our articles (which reference our newsletter) to online articles. Try www.ezinearticles.com and www.articlesbase.com, www.goarticles.com
13. Solicit testimonials from the people who currently read your newsletter (even if it’s just 5!) and use them on your website.
14. Allow people to see archived copies of your newsletters – to give them a better idea of what they’re signing up for.
15. Don’t sell or loan your database and make it clear on your website that you won’t
16. Mention your newsletter as often as possible (media, tv interviews, social events, networking).
17. Consider mentioning your newsletter on your business card / letterhead.
18. Link to your newsletter in your blog.
19. Oh yeah – have a blog (see: www.kirstydunphey.com/blog) and if you don’t think you have time to blog read: http://kirstydunphey.blogspot.com/2008/02/are-you-already-blogging-and-you-just.html
20. There are lots of online ezine diretories that you can register your database at (we’ve not had a great response from these – but hey – if you’ve got a spare 10 minutes go for your life!)
21. Ask your friends / colleagues if they’ll mention your newsletter on their website (see: www.kirstydunphey.com/recommendations.html) More links to your website also can do great things for your search engine optimization.
22. You can pitch your product in your newsletter – but it can’t all be a sales pitch. Find a happy medium that works for you in terms of selling vs educating.
23. If you write a book (www.unleashedknowledge.com), mention your newsletter in it.
24. Make your database feel loved – have special offers that are only for those people who subscribe.
25. Use a reputable email marketing service to ensure a good delivery rate, we use icontact but there are several other options available. (hehe can I put a plug in here for Chameleon Mail - ed. belinda)
26. Finally, the number one (and most simple) way to get more people subscribing is to put something out there that’s of value to readers. If people like a newsletter they’ll forward it on and it’ll grow without you having to concern yourself too much!

Kirsty Dunphey is an author, speaker and entrepreneur who started her first business at 15, opened her own real estate agency at 21 and retired a self made multi-millionaire at 27. To sign up to Kirsty Dunphey’s weekly email, go to www.kirstydunphey.com Thanks Kirsty - great tips and thanks for sharing…. Belinda