3 Ways to get Free Publicity
These Online Publicity methods are all non traditional forms of generating publicity and interest in both you and your business. All are free and highly effective, so why not give them a try….
1. ARTICLE MARKETING
Article marketing refers to writing articles on your area of expertise or industry and then publishing those articles wherever possible as a way of promoting you and your business. Online this means submitting your articles at sites such as www.ezinearticles.com and relevant websites that accept articles for publication.
Don’t forget this can also be used offline, in fact the same articles can often be used with perhaps some minor editing to submit to magazines, papers and other offline media. For example I recently slightly tweaked one of my popular Email Marketing articles for a Real Estate publication.
2. BLOGGING
Blogging is a way to gain ongoing exposure online for you and your business. Ideally this is in the form of you publishing articles (which can also be used in Publicity option 1 above), news, events, press releases and industry updates on your blog which allows your readers (both prospects and clients) to learn more about you, as well as provide another way for media to find you. It is becoming more and more common for media channels such as TV, magazines and radios to source information and opinions from Bloggers and to contact Blog authors for interviews and further comments on their area of expertise.
3. SOCIAL NETWORKING
You may have read my article recently about Facebook (if not you can read it here), where I mentioned how popular this online social networking community has become. Facebook is a great way to get free publicity, although how far your message reaches may depend on how many friends you have! Simply by updating your status on Facebook you can let your network know about new projects that you are working on and generate interest.
You can also do this with Twitter which is a service that allows you to keep others up to date on what you are doing at any time. To learn more about using Twitter for marketing and exposure I suggest reading this great article at http://www.toprankblog.com/2007/11/twitter-guide/
by Belinda Jackson
© 2008. Web Chameleon Pty Ltd. All Rights Reserved.
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Belinda Jackson, Online Marketing Mentor, is founder of Web Chameleon, Chameleon Mail and The Business Blogging Program. To learn how to attract and retain your perfect clients using Online Marketing, and increase sales & income then sign up for your free Online Marketing Report and Marketing Newsletter by visiting www.WebChameleon.com.au/.





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This is a blog by Belinda Jackson, of