Web Chameleon | Online Marketing Blog by Belinda Jackson

3 Ways to get Free Publicity

September 4th, 2008 | Blogs and Blogging, Business Strategies, Online Marketing, Website Marketing | No comments.

These Online Publicity methods are all non traditional forms of generating publicity and interest in both you and your business. All are free and highly effective, so why not give them a try….

1. ARTICLE MARKETING
Article marketing refers to writing articles on your area of expertise or industry and then publishing those articles wherever possible as a way of promoting you and your business. Online this means submitting your articles at sites such as www.ezinearticles.com and relevant websites that accept articles for publication.

Don’t forget this can also be used offline, in fact the same articles can often be used with perhaps some minor editing to submit to magazines, papers and other offline media. For example I recently slightly tweaked one of my popular Email Marketing articles for a Real Estate publication.

2. BLOGGING
Blogging is a way to gain ongoing exposure online for you and your business. Ideally this is in the form of you publishing articles (which can also be used in Publicity option 1 above), news, events, press releases and industry updates on your blog which allows your readers (both prospects and clients) to learn more about you, as well as provide another way for media to find you. It is becoming more and more common for media channels such as TV, magazines and radios to source information and opinions from Bloggers and to contact Blog authors for interviews and further comments on their area of expertise.

3. SOCIAL NETWORKING
You may have read my article recently about Facebook (if not you can read it here), where I mentioned how popular this online social networking community has become. Facebook is a great way to get free publicity, although how far your message reaches may depend on how many friends you have! Simply by updating your status on Facebook you can let your network know about new projects that you are working on and generate interest.

You can also do this with Twitter which is a service that allows you to keep others up to date on what you are doing at any time. To learn more about using Twitter for marketing and exposure I suggest reading this great article at http://www.toprankblog.com/2007/11/twitter-guide/

by Belinda Jackson

Want to use this article on your website or include it in your email newsletter? No problem! But you also MUST include the following:

Belinda Jackson, Online Marketing Mentor, is founder of Web Chameleon, Chameleon Mail and The Business Blogging Program. To learn how to attract and retain your perfect clients using Online Marketing, and increase sales & income then sign up for your free Online Marketing Report and Marketing Newsletter by visiting www.WebChameleon.com.au/.

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Central Coast Business Expo 2008

August 4th, 2008 | Events | 1 comment.

Business & Innovation Expo 2008 Central Coast, NSW. This annual event is on next week at Mingara Recreation Club, Tumbi Umbi - Wednesday 13th & Thursday 14th August.

I will be giving two presentations at this year’s Central Coast Business Expo;

10.00am to 10.30am - Wednesday 13th
Blogging your way to online success
Belinda Jackson, Web Chameleon

3.00pm to 3.30pm - Wednesday 13th
Growing your business using an email newsletter
Belinda Jackson, Web Chameleon

Here’s a quick snapshot of the Central Coast Business Expo;

The Expo brings together the local business community for two days of product & service display and promotion, seminars, networking - and most importantly - conversation.

* 40 - 50 businesses and business organisations on show
* Business & Industry Briefing: Panel Presentation
* AusIndustry Innovation Forum
* Central Coast Tourism Forum
* One-on-One Coaching Sessions
* Edgar Adams interviews local successful businesses.
* Workshops & Masterclasses
* 10 business development seminars
* Over 30 local presenters

Learn more and register for these and many more FREE seminars…go to www.thebrew.com.au

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Robert Gerrish - Referral Marketing

August 4th, 2008 | Events | No comments.

Robert Gerrish of Flying Solo will be presenting on the Central Coast next Tuesday 12th August. This will be a networking evening with guest speaker for WIN Group.

Starting a referral virus to explode your business…

This presentation looks at the importance of referrals and how to generate more. Talking powerfully about your work and using networking as an effective tool in your marketing activity is a key to success. This presentation will help delegates to develop these skills and open doors to added opportunities.

Other specific areas covered include:
- The value of a statement that talks powerfully about what you do
- The importance of recognising who you should really do business with
- How to create a referral virus that will lead to potentially endless new business leads

The presentation concludes with a tool that each person can apply to their business and an action plan to start the ball rolling.

About Robert

Robert is a coach, author & professional speaker whose particular niche is the independent professional and small business owner.

In 2000, he started ‘Flying Solo’ - Australia’s online community for solo business owners. The website has more than thirty five thousand visitors a month and their email newsletter goes to over fourteen thousand Australian business owners every Tuesday.

Robert has been a business commentator on ABC Four Corners, A Current Affair, Sky Business, Fairfax Digital, 2UE and ABC Radio and writes a regular column for News Ltd. In mid-2005 he released his first book Flying Solo: How to go it alone in business, co-authored with Sam leader and published by Allen & Unwin. The book is an Australian business bestseller.

Best selling author of the E-myth, Michael Gerber said of the book: “If you’re on your own, and not sure what’s up next, read this book and wake up to the possibilities it presents.”

Visit Flying Solo at: www.flyingsolo.com.au and find out more about Robert at www.robertgerrish.com

This event is open to any business person, to book go here.

Date: Tuesday 12th August, 6.30pm
Venue: Terrigal Memorial Country Club, 64 Dover Road, Wamberal.
Investment: $20.00

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